INNOVATE® Detroit

Innovations of the World

INNOVATE® Detroit

Introducing INNOVATE® Detroit: Celebrating Innovation, Creativity, and Entrepreneurship in the Heart of Michigan.

INNOVATE® Detroit is a groundbreaking journey into the beating heart of innovation, creativity, and entrepreneurship that defines the state of Michigan. In this inaugural edition, we proudly present the inspiring stories of the thought leaders, visionaries, and groundbreaking innovators who are shaping the destiny of the region, reaffirming Detroit’s undeniable status as a thriving hub of progress.

A Beacon of Innovation: Detroit has long been a city synonymous with innovation, resilience, and the pioneering spirit. From the iconic automobile industry to groundbreaking advancements in technology, this city has continuously pushed the boundaries of what’s possible. INNOVATE® Detroit stands as a testament to the unwavering commitment of the city and its people to forge ahead, overcoming challenges, and transforming them into opportunities.

The Creative Capital: Creativity is woven into the fabric of Detroit’s identity. From music that has transcended generations to architectural marvels that grace the skyline, Detroit is a haven for those who dare to dream and create. INNOVATE® Detroit showcases the brilliant minds behind the city’s artistic, cultural, and creative renaissance, illuminating the path forward for those who wish to leave their mark on the world.

A Thriving Ecosystem: Entrepreneurship flourishes in the bustling landscape of Detroit, where a robust ecosystem supports the growth of startups, established businesses, and daring visionaries. INNOVATE® Detroit introduces you to the luminaries who are not only shaping their industries but are also fostering an environment where innovation and collaboration flourish, propelling the region onto the global stage.

A Collective Vision: This book is more than a collection of stories; it’s a testament to the collective vision that is driving Detroit towards an exciting future. It’s an invitation to join the ranks of the dreamers, the doers, and the disruptors who believe that innovation can change the world. INNOVATE® Detroit is a celebration of the city’s rich history and an exploration of the boundless possibilities that lie ahead.

As you turn the pages of INNOVATE® Detroit, prepare to be inspired by the incredible tales of resilience, ingenuity, and the unwavering spirit of Detroit. We invite you to join us on this remarkable journey as we pay homage to the innovators who are shaping Detroit’s destiny, proving that from the Motor City to the world, innovation knows no bounds.

Featured Thought Leaders

Featured Thought Leaders

Featured Innovators

Featured Innovators

LIVAQ

Building the Future of Electric Off-Road, Empowering Adventure

Headquartered in Detroit, Michigan, Livaq is redefining the off-road vehicle industry with an innovative all-electric approach. As the first company solely dedicated to electric off-road vehicles (ORVs), Livaq is driving a critical shift away from traditional gas-powered machines and toward a cleaner, more efficient future. The company’s mission is to...

DCI MARKETING

FOSTERS A CULTURE OF INNOVATION FOCUSED ON INVENTIVE SOLUTIONS FOR LEADING AUTOMOTIVE AND LIFESTYLE BRANDS, MAJOR RETAILERS AND CONSUMERS

Even in its earliest history, DCI Marketing was focused on brand-building. Originally known as ColorPrint Products Printing, the company built a name for itself producing window signage for shoe stores. But new opportunities with Cadillac and Harley-Davidson propelled DCI Marketing forward, establishing it as not only an innovative design firm,...

SNIFFER ROBOTICS

Reaching New Heights Through Environmental Innovation

Sniffer Robotics has quickly become an industry leader in the environmental technology sector. The company develops unique solutions and provides crucial emissions monitoring services to the waste, biogas, and renewable natural gas industries. Their mission is clear: to detect and mitigate methane emissions to help protect our environment. Surface emissions...

SOUTHWEST DETROIT BUSINESS ASSOCIATION (SDBA)

Powering Progress, Building Legacy

Since 1957, the Southwest Detroit Business Association (SDBA) has been the backbone of economic development in one of Detroit’s most dynamic and culturally rich areas. With a steadfast commitment to championing local businesses, revitalizing infrastructure, and fostering a thriving community, SDBA has evolved into a powerhouse for equitable economic growth...

POCKETNEST

Financial Wellness for the Next Generation

Many people think having a “financial plan” means having a budget, a retirement savings account, and maybe a small cash reserve. But, those basic financials are only scratching the surface and exclude some key details like estate documents, saving strategies, or debt elimination plans. With that popular—and lacking—mindset, it’s perhaps...

FRANCO

The Power of Relationships, Culture & Innovation Propels Franco to 60 Years of Success

When you think of Detroit and the public relations industry, it may not be obvious at first how much they have in common. But anyone working in the PR industry in the city will tell you both have weathered significant changes over the past several decades. Founded in 1964 in...

DIMO

Redefining Mobility with User-Controlled Digital Infrastructure

DIMO is redefining the automotive experience for drivers and developers across the broad world of mobility and auto. As an open source project and ecosystem, DIMO — Digital Infrastructure for Moving Objects — brings user empowerment to the legacy auto sector. Its mission is clear: to transform the industry with...

Driven

Ending legal debt traps with smart payments

In the U.S., over 11 million people havehad their driver’s licenses suspendeddue to unpaid fines. This isn’t just aninconvenience – it’s a direct hit to financialstability. Losing the ability to drive meanslosing access to jobs, education, andessential services. In cities like Detroit,where public transit is unreliable, asuspended license can mean...

CommuniTee

Your New Favorite Way to Golf with Friends

CommuniTee Golf began with a simple revelation during a college football game:a room full of friends and acquaintances who never realized they shared a love for golf and had never played together. This moment sparked the creation of CommuniTee Golf, a platform designed to help golfers easily connect, find playing...

Menace Media

A Movement of Creativity, Community, and Change

Menace Media was born in the heart of Detroit, a city built on resilience, creativity, and cultural revolution. More than just a media company, Menace Media is a movement—a platform designed to uplift, empower, and unite creatives, entrepreneurs, and visionaries. What started as a passion project among friends has grown...

Newlab

Building the Future of Sustainable Mobility at Michigan Central

Newlab is a global network of purpose-built innovation hubs that accelerates climate and deep tech time-to-market. Newlab provides startups with physical infrastructure, direct investment opportunities, and pilot partnerships to drive meaningful commercialization outcomes and economic development in energy, materials, and mobility. Newlab established its Detroit home in 2023 to enable...

GENOMENON-Simplifying complex genetic data into actionable insights

Simplifying complex genetic data into actionable insights

Genomenon is a leading genomic intelligence company dedicated to improving the quality of patients’ lives by uncovering the genomic drivers of genetic disease and cancer. Blending the power of AI with genomic expertise, Genomenon simplifi es complex genetic data into actionable insights for patient diagnosis and precision medicine development. With...

StockX

Leading Next Gen Retail

The Birth of a Marketplace Revolution. In 2016, in downtown Detroit, a disruptive idea took shape—one that would forever change the way people buy and sell limited-edition sneakers, streetwear, and collectibles. StockX, the brainchild of Greg Schwartz, Josh Luber, Dan Gilbert, and Chris Kaufman, was built on a simple yet...

THE SALVATION ARMY

MOBILIZING FOOD DISTRIBUTION EFFORTS IN METRO DETROIT THE SALVATION ARMY GREAT LAKES DIVISION

One Night in January 1988…One night in January 1988, a Salvation Army Emergency Disaster Services truck loaded up with 75 sandwiches, soup and hot chocolate to serve Detroit’s homeless. After driving around the city’s east side, the crew couldn’t find anyone to serve. When the truck pulled into an alley...

ITC HOLDINGS CORP.

Transmission is Key to Unlocking Our Energy Future

From electric vehicles to renewable energy, the world is looking at electricity in a new way, and ITC is focused on building and maintaining a power grid that can handle it all. The path to a highly connected, advanced society in which vehicles and infrastructure talk to each other, drones...

Consumers Energy

Powering Michigan’s Future with Reliability, Sustainability, and Community

For over a century, Consumers Energy has been the backbone of Michigan’s energy infrastructure, powering homes, businesses, and industries across the Lower Peninsula. Serving 6.8 million residents with electricity and natural gas, the company is more than an energy provider—it is an innovator driving sustainability and community-focused initiatives that ensure...

METALBUILT

Forming the Future of Mobility

Metalbuilt understands the importance of leveraging generations of manufacturing wisdom to shape the future of mobility in our world. When walking through their Metro Detroit facility, one will see a synchronized dance of large metal stamping presses cycling up and down, sparks flying behind welding curtains, and high-tech lasers cutting...

Airspace Link

Pioneering Safe Drone Integration for a Connected Future

Throughout history, the advancement of human civilization has been intrinsically linked to the development of transportation infrastructure. Each era has brought forth revolutionary changes that reshaped our world, our economies, and our way of life. From the expansion of railroads in the 19th century to the rise of automobiles and...

TECHTOWN DETROIT

Driving equitable economic development through entrepreneurship

“TechTown is foundational to the entrepreneurship community in and around Detroit and integral to Wayne State’s vision for innovation in the region,” said WSU President Dr. Kimberly Andrews Espy. “In addition to elevating entrepreneurs in our community, TechTown’s community-based programs and services create enriching, impactful opportunities beyond the classroom for...

InvestNext

Fostering Growth and Potential

InvestNext is on a mission to transform how investment firms raise and manage real estate investment capital. Founded in 2016 by Michael Gisi, Kevin Heras, and Matthew Attou, this Detroit startup was conceived to revolutionize how the industry operates. What they’ve created democratizes real estate investing and empowers investors to...

Endeavor

Fueling High-Impact Entrepreneurship in Detroit

Detroit’s entrepreneurial resurgence is being shaped by a powerful force: Endeavor. Since its establishment in the city in 2015, Endeavor Detroit has become a catalyst for scaling high-growth companies, selecting and supporting founders who have the potential to transform economies. More than just a business accelerator or an investment firm,...

TREMEC

A Tier 1 Supplier Continuously Innovating and Elevating Performance

TREMEC is a leading manufacturer of high-performance, highly engineered propulsion and driveline systems, subsystems, and componentry supporting conventional, hybrid, and fully electrified vehicles. TREMEC is agile and vertically integrated focusing on niche and moderate-volume applications across abroad spectrum of sectors including passenger car, commercial truck, vocational truck, off-highway heavy-duty, off-road...

M1 Concourse

The Heart of Automotive Passion

Along the legendary Woodward Avenue in Pontiac, Michigan, M1 Concourse is a world-class motorsports and automotive event destination. Spanning an impressive 87 acres, it is a hub for high-speed excitement and unmatched automotive culture. Whether you’re a dedicated car enthusiast, an adrenaline junkie looking for high-speed track adventures, or someone...

Detroit Venture Partners

Shaping the Future of Tech in Detroit and Beyond

Founded in 2010 by Dan Gilbert, the visionary behind Rocket Companies and Rocket Mortgage, Detroit Venture Partners (DVP) is at the forefront of Detroit’s entrepreneurial renaissance. Gilbert’s leadership in reshaping industries through his companies extends seamlessly into DVP, a venture capital firm committed to investing in bold entrepreneurs and game-changing...

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The Publisher

Aaron Cohen

Born and raised in Metro Detroit, it is the honor of my career to bring INNOVATE® Detroit to life. There’s something different about this city. It’s an attitude – a never-ending mission to turn lofty aspirations into reality. To build the world we wish to experience. A spirit of innovation. I’ve been fortunate to witness... click to read more

The Publisher

Aaron Cohen

Born and raised in Metro Detroit, it is the honor of my career to bring INNOVATE® Detroit to life. There’s something different about this city. It’s an attitude – a never-ending mission to turn lofty aspirations into reality. To build the world we wish to experience. A spirit of innovation. I’ve been fortunate to witness... click to read more

Other Ecosystems